Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group

摘要

A new method of enterprise strategic research, the AHP—Ansoff Matrix analysis method, is put forward in this paper for the first time and applied in the enterprise practices. By using this research method, the development strategy of enterprise diversification is analyzed scientifically and reasonably with Evergrande group as the example. And finally, main procedures of the method are summarized.