Radical Incremental Innovation in Products and Brands: Factors Influencing Customer towards their Adoption

摘要

Recent demonetizationdid affect the electronics sector too. In this study, the emphasis is on the electronics and electrical sector in India, as researched in online digital platforms as well as Brick & Mortar stores. India needs manufacturers that can produce more variety of electronic goods in order to cater to the changing needs, wants and demands of the informed customer. A lot of infrastructure is required for the same. Primary data for the study collected using survey method through the Questionnairesthat were filled by the sample customer chosen from the population and to attain the consumer responses...........