E-Commerce in Developing Countries: A Case Study on the Factors Affecting E-commerce Adoption in Libyan Companies

摘要

The rapid development and increasing spread of e-commerce technology utilization have led to inspiring more Libyan companies to inaugurate web sites on the internet, in order to make much benefit from the services render thereon, to increase the mutual exchanges between these companies and other states, in such a manner as to save time and cost and stock as well as to create a competitive advantage. However, there are some obstacles which impede making benefit from the advantages and opportunities the e-commerce attempts to make.The paper aimed to determine the most important obstacles that are facing the implementation of commerce, that is to say, technological, Legal, human and organizational obstacles in the Libyan companies. This is on one hand, however, the paper aimed, on the other, to know whether there is a correlation that is statistically significant between such obstacles as to affect the implementation of e-commerce and the level of utilization of the same by industrial and commercial companies in Libya.Findings have shown, on the whole, that there is a high positive correlation of statistical significance at (α = 0.01) and (α =0.05) levels between the obstacles which affect commerce and the level of e-commerce utilization, this is pursuant to the points of view of the managers of the companies in question.The paper has reached a number of findings which have shown the fact that there are many obstacles which may impede the growth of commerce in Libya. This is in addition to other significant findings the paper has reached. However, the paper has suggested a number of recommendations to help develop e-commerce in Libya.This paper also contributes substantially to enrich the applied research studies on commerce and its applied activities and provides in details the related debate on the similarities and proposals for future studies.