Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults: an advertisement response study

Simone Pettigrew; Kimberley Dunstone; Michael D Slater; Emily Brennan; Helen G Dixon; Sarah J Durkin; Melanie A Wakefield

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Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults: an advertisement response study

机译：减少酒精危害的广告最能减少成年人饮酒的特征：广告反应研究

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Abstract Objectives To improve the effectiveness of alcohol harm reduction mass media campaigns, this study aimed to (1) identify existing advertisements (ads) with greatest potential to motivate reduced alcohol consumption, (2) assess consistency across

机译：摘要目的为了提高减少酒精危害的大众传媒活动的有效性，本研究旨在（1）找出最有可能激发减少酒精消耗的现有广告（ads），（2）评估各方面的一致性

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《BMJ Open》 |2017年第4期|共页
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Simone Pettigrew; Kimberley Dunstone; Michael D Slater; Emily Brennan; Helen G Dixon; Sarah J Durkin; Melanie A Wakefield;
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1. Immediate effects on adult drinkers of exposure to alcohol harm reduction advertisements with and without drinking guideline messages: experimental study [J] . Wakefield Melanie A., Brennan Emily, Dunstone Kimberley, Addiction . 2018,第6期

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2. Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience [J] . Kimberley Dunstone, Emily Brennan, Michael D. Slater, BMC Public Health . 2017,第1期

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3. Reward System Activation in Response to Alcohol Advertisements Predicts College Drinking [J] . ANDREA L. COURTNEY, KRISTINA M. RAPUANO, JAMES D. SARGENT, Journal of studies on alcohol and drugs. . 2018,第1期

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5. Assessing Young Adult Drinking Practices to Develop Alcohol Harm Prevention Strategies in Hong Kong: A Mixed Methods Approach. [D] . Wong, Ho Cheuk Alvin. 2014

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6. Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults: an advertisement response study [O] . Melanie A Wakefield, Emily Brennan, Kimberley Dunstone, 2017

机译：减少酒精危害的广告最能减少成年人饮酒的特征：广告反应研究
7. Impact of alcohol-promoting and alcohol-warning advertisements on alcohol consumption, affect, and implicit cognition in heavy-drinking young adults: A laboratory-based randomized controlled trial [O] . Stautz Kai-Denis, Frings D, Albery IP, 2017

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Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults: an advertisement response study

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