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A Model of Value Chain Management Based on Customer Relationship Management

机译:基于客户关系管理的价值链管理模型

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摘要

Many companies pay much attention to the Value Chain Management (VCM) nowadays. The VCM can give the strategic direction of enterprise development, which can create the value gained by the customer. The Customer Relationship Management (CRM) can build the communication channel of value delivery between the enterprise and customer. Through analyzing the secondary data of the related literatures, the article builds a model of Value Chain Management based on the Customer Relationship Management.
机译:如今,许多公司都非常重视价值链管理(VCM)。 VCM可以为企业发展提供战略方向,从而可以创造出客户获得的价值。客户关系管理(CRM)可以建立企业与客户之间价值传递的沟通渠道。通过对相关文献的二次数据分析,建立了基于客户关系管理的价值链管理模型。

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