INFORMATION MANAGEMENT USING INTELLIGENCE MEDIA MANAGEMENT (IMM) DIGITAL MEDIA ANALYSTS IN MANAGING THE REPUTATION OF THE INDONESIAN NATIONAL POLICE

摘要

The purpose of this study is to examine the information management using intelligence media management (IMM) digital media analysts in managing the reputation of the Indonesian National Police. The research method used in this research is a case study method. The case study method can be used to comprehensively explain an organization, and the program developed by the Indonesian National Police Institution. Data collection was obtained through in-depth interviews with informants who met the research criteria and participatory observation. Research supports data obtained through the study of literature from previous studies, documents, and relevant books. The results revealed that Media management is needed by the Indonesian National Police as a fact-finding function to obtain a picture of public opinion towards the Indonesian National Police institution. The data is processed and analyzed and then compiled into the Indonesian National Police strategic plan. The form of media management integration in the public relations strategy is manifested in collaboration with mainstream media, social media optimization, suppressing negative news, the use of the IMM application, Police Success Dissemination, rapid response to negative sentiments and managing trending topics. The strategy is able to reverse the public perception of the performance of the Indonesian National Police, where the Indonesian National Police Institution is on a positive trend, the image of the Indonesian National Police continues to increase every year.