Study on the Optimization of Garment Industry based on the Bullwhip Effect in Supply Chain

摘要

At present more and more enterprises realize that enterprises have to rely on the whole supply chain management to strengthen the competitiveness of enterprises, and after all only relying on one enterprise to compete alone is weak. Garment industry also has ushered in the new opportunities and challenges. With the rapid increase in customers’ consumption level, the competitive enhancement of international market, lag of information flow, these all require the enterprises to continuously improve their own management levels. However, the supply chain management is just a kind of advanced management mode which adapts to this kind of requirement. It makes the textile, garment and market be integrated together. Looking at the problem from a unitary perspective have greatly optimized the whole economic benefits of enterprises in the chain. We analyze the existing bullwhip effect in the supply chain, put forward the optimization method of garment industry supply chain, and establish the supply chain optimization model based on customer relationship in the paper. The goal is to optimize the garment industry supply chain and make the garment industry be able to respond to the customer requirement timely so as to better adapt to the rapid development of the society.