A Psycho-Linguistic Exploration of Color Semantics

摘要

The purpose of present research is to identify variety of meanings imparted by colors and its effects on emotions and moods. Traditional literature is linguistically intertwined with explication of colors and their meanings spurring from imaginative spheres of human mind to determine their moods. The present study delves deep into psycholinguistic perspectives of color, mood and language and thus invites causal profile of exploration. Communicative qualities of colors strengthen their grounds on the basis of cultural, social, historical, affective, political and linguistic compasses therefore interpret a variety of connotations having expressed in the form of moods. In this study, survey technique was employed through questionnaires to gather relevant information. Both closed-ended and open-ended questions were included to ensure validity. Data were gathered from a random sample of 100 respondents including males and females. Non-Probability Quota sampling technique and statistical analysis were used for analyses. The questionnaires were distributed in Pakistani academic institutions. This reveals that colors convey different connotations which are expressed by means of language and types of moods.