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首页> 外文期刊>Journal of Marketing and Consumer Research >Assessments of Cereal Marketing System in Borana Zone, Southern Ethiopia
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Assessments of Cereal Marketing System in Borana Zone, Southern Ethiopia

机译:埃塞俄比亚南部博拉纳地区的谷物营销系统评估

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Borana is known by its diversified agro-ecological zones ranging from low lands to mid high lands whereby different agricultural practices including cereal crops farming increasingly undertaken in response to environmental convergence. However, there was limited knowledge on production and marketing situation in study area. Thus, the project study focuses on the community’s practices towards cereal crops production and marketing, gender role in cereal crops production and marketing, level of awareness and knowhow of households towards market oriented cereal crop production and the major cereal crops marketing constraints. PRA and formal survey was undertaken to collect important data using semi-structured and structured questionnaires respectively from producers and traders. The study indicated that though about 81% of respondent have access to informal market information sources, about 60% of the respondent sold in ad hoc manners with time, market places and price condition independent. Generally, Teff was the main cash crops sold in lowland and the second cash crop next to coffee in mid-highland. However, the communities were selling their produces from their subsistent production, mostly in small volume at nearby market. Among the major market constraint lack of market information, seasonal price fluctuation and seasonal buyers’ availabilities were the most market constraints. Generally, even though the production and marketing were steady of gender equity, they were puzzled to benefit from marketing of their produces. Additionally, they were playing at the bottoms of the market channel which award the lowest marginal benefits from being selling their produces.
机译:博拉纳以其多样化的农业生态区而闻名,其范围从低地到中高地,在不同的农业实践中,包括谷类作物的种植越来越多,以适应环境的融合。但是,研究区对生产和销售情况的了解有限。因此,该项目研究的重点是社区在谷物作物生产和销售方面的做法,性别在谷物作物生产和销售中的作用,家庭对以市场为导向的谷物作物生产的认识水平和专门知识水平以及主要的谷物作物销售限制。进行了有害生物风险分析和正式调查,分别使用半结构化和结构化问卷从生产商和贸易商那里收集重要数据。研究表明,尽管约有81%的受访者可以访问非正式的市场信息资源,但约有60%的受访者以临时方式出售,而时间,市场和价格条件均独立。通常,Teff是低地销售的主要经济作物,而中高地是仅次于咖啡的第二经济作物。但是,社区出售的产品来自其现有产品,大部分在附近市场上少量销售。在缺乏市场信息的主要市场制约因素中,季节性价格波动和季节性购买者的供应量是最大的市场制约因素。通常,即使生产和销售过程保持了性别平等,他们仍然困惑于从产品销售中受益。此外,他们在市场渠道的最底层发挥作用,这些渠道因出售产品而获得的边际收益最低。

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