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首页> 外文期刊>Journal of Marketing and Consumer Research >Review on Challenges and Opportunities of Honey Marketing in Ethiopia
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Review on Challenges and Opportunities of Honey Marketing in Ethiopia

机译:埃塞俄比亚蜂蜜市场的挑战与机遇回顾

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Agriculture is the major supplier of raw materials to food processing, beverage and textile industries. It accounts for more than 85% of the labor force and 90% of the export earnings. Ethiopia is endowed with variety of ecological and climatic condition. It is also home to some of the most diverse flora and fauna in Africa. The forests and woodlands of the country contain diverse plant species which is home to nectar and pollen. The beekeeping subsector has been an integral part of agriculture in Ethiopia. It has been contributing to the household income and poverty alleviation and nation al economy through export. The country has huge apicultural resources that made it the leading honey and beeswax producer in Africa. Moreover, Ethiopia is a country where apicultural research is being conducted in a coordinated manner under the national agricultural research system. This makes the country one of the largest honey producer in the continent and to rank fourth in the world in wax production. Honey is the natural sweet substance, produced by honeybees from the nectar of plants or from secretions of living parts of plants, or excretions of plant-sucking insects on the living parts of plants, which the bees collect, transform by combining with specific substances of their own, deposit, dehydrate, store and leave in honeycombs to ripen and mature. This study was aimed at reviewing Honey production and marketing in Ethiopia, with specific objectives of reviewing the production level of honey in Ethiopia, marketing and actors in honey value chainas well as the constraints and opportunities of honey production and marketing in Ethiopia.. The data were also collected from secondary sources mainly from FAOSTAT, CSA and different published materials on Honey value chain in Ethiopia. It has been revealed that the country’s beekeeping subsector is mainly practiced using traditional basket hives with low productivity. However, attempts by various investigators and development actors showed that both the production and quality can be improved in terms of transforming the beekeeping system, processing and marketing. This review paper also tried to address both the domestic and international honey marketing and identified some of the major challenges that are obstacles to the possible maximization of benefits by producers and the whole national economy.
机译:农业是食品加工,饮料和纺织工业原材料的主要供应商。它占劳动力的85%以上,占出口收入的90%。埃塞俄比亚拥有各种生态和气候条件。它也是非洲一些最多样化的动植物的家园。该国的森林和林地含有多种植物物种,是花蜜和花粉的故乡。养蜂业是埃塞俄比亚农业不可或缺的一部分。它通过出口为家庭收入,减轻贫困和国民经济做出了贡献。该国拥有丰富的养蜂资源,使其成为非洲领先的蜂蜜和蜂蜡生产商。此外,埃塞俄比亚是在国家农业研究体系下以协调的方式进行养蜂研究的国家。这使该国成为了非洲大陆上最大的蜂蜜生产国之一,在蜡生产方面也位居世界第四。蜂蜜是一种天然的甜味物质,由蜜蜂从植物的花蜜或植物的活体分泌物或植物的活体上的植物吸食性昆虫的分泌物中产生,蜜蜂通过与蜜蜂的特定物质结合而转化。它们自己沉积,脱水,储存并留在蜂窝中以使其成熟。这项研究旨在审查埃塞俄比亚的蜂蜜生产和销售,其具体目标是审查埃塞俄比亚的蜂蜜生产水平,蜂蜜价值链中的销售和参与者,以及埃塞俄比亚蜂蜜生产和销售的制约因素和机遇。还从主要来自FAOSTAT,CSA以及埃塞俄比亚Honey价值链的不同已出版材料的二手资料中收集了这些信息。据透露,该国的养蜂分部门主要使用传统的生产力低下的篮子蜂箱来实践。但是,各种调查人员和开发人员的尝试表明,在改变养蜂系统,加工和销售方面,可以提高产量和质量。这篇评论文章还试图解决国内和国际蜂蜜的销售问题,并确定了一些主要的挑战,这些挑战是生产者和整个国民经济可能实现最大利益的障碍。

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