首页> 外文期刊>Journal of Marketing and Consumer Research >Assessment of Honey Marketing System and its Value Chain in Three Selected Woredas of Tigray Region, Ethiopia
【24h】

Assessment of Honey Marketing System and its Value Chain in Three Selected Woredas of Tigray Region, Ethiopia

机译:埃塞俄比亚提格雷地区的三个精选世界蜜蜂的蜂蜜营销体系及其价值链评估

获取原文
获取外文期刊封面目录资料

摘要

The study was conducted in three selected woredas of Tigray Region. The objectives of the study were to assess the honey marketing system and its value chain in the study areas. For this study three woredas were selected purposively based on beekeeping marketing potential and were further stratified in to three peasant associations based on altitude variation as high land (>2300), mid land (1500-2300) and low land (<1500) m.a.s.l. Thirty beekeepers involved in honey marketing were selected from each peasant association using systematic random sampling method to conduct formal honey market survey with semi structured questionnaire making a total of 270 respondents. There was significant difference among different honey colors collected from traditional hives and the survey result showed that the mean price of white honey (66.39 ETB) was significantly higher (P<0.001) than any other honey color types in traditional hive. White honey from traditional hive in Kolla-Temben was significantly higher in price (68.60 ETB) than white honey in Medebe-zana and Ray-azebo woredas of the same hive types. There was highly significant difference in the income generation of the households (P<0.001). There was also significant difference among honey colors collected from frame hives and the survey result showed that the mean price of white honey(76.39) was significantly higher (P<0.001) any other honey color types in frame hives. This difference might be due to the quality, number and color preference of consumers for the honey types, the difference in the physical appearance of the honey because of impurities and difference in financial strength. The gross marketing margin share of producers from consumers fall down ward (40%) to the gross marketing margin of honey collectors, wholesalers and retailers (60%).This might be attributed to the inefficiency of the honey marketing system due to presence of unproductive market participants such as unlicensed honey traders. The regression of honey price showed that the honey demand will change by 8.417 for every coming year.
机译:该研究是在提格雷地区的三个选定的世界进行的。该研究的目的是评估研究区域中的蜂蜜销售系统及其价值链。在本研究中,根据养蜂业的营销潜力有针对性地选择了3个世界象,并根据海拔变化将其进一步分为3个农民协会,即高地(> 2300),中地(1500-2300)和低地(<1500)m.a.s.l.使用系统随机抽样方法从每个农民协会中选出30位参与蜂蜜销售的养蜂人,以半结构化问卷进行正式的蜂蜜市场调查,共计270名受访者。从传统蜂箱收集的不同蜂蜜颜色之间存在显着差异,调查结果表明,白蜂蜜的平均价格(66.39 ETB)比传统蜂巢中的任何其他蜂蜜颜色类型均显着更高(P <0.001)。来自Kolla-Temben的传统蜂巢的白蜂蜜的价格(68.60 ETB)明显高于相同蜂巢类型的Medebe-zana和Ray-azebo woredas的白蜂蜜。家庭收入的产生有非常显着的差异(P <0.001)。从框架蜂箱收集的蜂蜜颜色之间也存在显着差异,调查结果显示,白色蜂蜜的平均价格(76.39)显着高于其他任何颜色的框架蜂巢(P <0.001)。这种差异可能是由于消费者对蜂蜜类型的质量,数量和颜色偏爱,由于杂质造成的蜂蜜物理外观差异以及财务实力差异造成的。生产者从消费者那里获得的总销售利润率份额下降了(40%),降到了蜂蜜收集者,批发商和零售商的总销售利润率(60%)。这可能是由于蜂蜜生产体系效率低下所致。市场参与者,例如无牌蜂蜜贸易商。蜂蜜价格的回归表明,来年的蜂蜜需求将变化8.417。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号