Measuring Customer Satisfaction with the Influence of Islamic Attributes of Destination in Jordan

摘要

The research sought to ascertain which Islamic Attributes are fundamental to Muslim tourists while they were visiting Jordan.Furthermore, the impacts that Islamic Attributes have on promoting Jordan as an Islamic destination were also studied.It was anticipated that the research would become an integral part of Islamic tourism.A self-administered questionnaire was used to collect data from national and international Muslim tourists in various regions of Jordan.This was undertaken to determine how Islamic Attributes affect the choice of an individual’s destination.Data was collected utilizing an internationally accepted measurement tool, Structural Equational Modelling (SEM).370 questionnaires were entered and analyzed by AMOS 20; the variance is 0.32 for overall tourists’ satisfaction.