The Rise of Agri-Business Enterprises Desire towards Market Shares and the Need for Global Strategic Marketing Management

摘要

Basically, the desire of reducing cost and maximise profits along with gaining market shares have attracted the attention of many organization to spread their wings in the international arena. Many organizations have opted to global expansion to capitalise from many opportunities such as foreign government bureaucracy such as that of African and Middle East, the sizeable population such that of China and India, the degree of corruption, foreign exchange movement as well as the technological piracy. To discuss this matter in a broad perspectives, this piece of writing however, intends to establish whether or not it is important to for the firms to go abroad. This paper, however, will potentially fall into four crucial points when firm choose to expand its boundaries globally which includes-the decision to go abroad, deciding on market to enter, deciding how to enter the market, deciding on the market programmes as well as the decision on the marketing organization. To accomplish this academic paper, however, our discussion of international strategic marketing management for agribusiness will provide information, concept, processes, ideals, theories, tool and models that may well contribute to the efficiency and effectiveness in the implementation and performing of function in the international agribusiness management.