Theoretical research and empirical analysis on strategic management innovation of small and medium condiment enterprises about improving marketing capability

摘要

In recent years, with the improvement of living standard, people pay more attention to the diversification of nutrition and flavor in diet, which creates a broad market space for development of condiment industry. At present, there aren't many real bigger and stronger enterprises for the condiment industry, small and medium-sized enterprises are in the majority. The deficiencies in China's small and medium condiment enterprise innovation are backward concept of marketing, serious consubstantial trend, etc. Based on the background of marketing and related environmental conditions of small and medium condiment enterprises in present china, by taking Qishan County JinXiang Food Co. Ltd as the research object, this paper points out marketing situations and existing problems of small and medium condiment enterprises by detailed investigation and empirical analysis, and presents corresponding solution schemes and strategic management innovation assumptions small and medium condiment enterprises about improving marketing capability on this basis.