Innovation through Internationalization: A Case Study Analysis of Indian Firms

摘要

This project is an inductive research project aiming to explore new and common innovative strategies of firms from India to internationalize and the challenges faced by Indian companies while going international in form of poor infrastructure, corruption and other aspects which most of the emerging nations have. In this paper strategies of Indian MNCs and companies in entering and competing in global market are studied, in context to, knowledge sourcing, production, technological innovations, brand image building strategies and challenges faced while doing so. Comparative study of the strategies by companies from similar industries is performed to explore better strategies.