A Study of the Environmental Elements Affecting Campus Images

摘要

The purpose of this study is to identify the environmental factors that affect the image of a school campus. To achieve this objective: the campuses of 28 four-year universities in Seoul, which has more colleges than any other area in Korea, were examined. A survey using campus maps showed the following. First, those in a college group with better campus images use a greater variety of places than those in the other group. Second, with regard to the places chosen as environmental factors that affect the campus image, the respondents gave the following answers. The respondents of the college group with better campus images reported that architecture, places of social interactions, and the natural environment affect the campus image, along with related activities. However, the respondents of the other group stated that visual aspects such as landmark buildings affect the campus image. Third, when the campus maps were analyzed, it was found that flows of traffic were longer at colleges with a better image, which indicates that: these colleges strive to boost the usability of the overall campus by designing various places to be used for various purposes. This finding demonstrates that the factors which affect campus images include not only visual aspects but also both social interactions and natural environments.