Some Aspects of a Quantitative Market Research: 'The Opinions and Attitudes of Renault & Automobile Dacia Car’s Buyer'

摘要

The quantitative research on the stratified Romanian car market led to the conclusion that the famous law or Pareto optimal 20/80 can be recast in this area efficiently and with high sufficient coverage. The whole paper is nothing else but a quantitative market research and therefore firstly we select the main aspects to describe the specificity of Romanian car market as a specific and regional one. Introduction anticipates the importance of hypothesis in describing buyer’s opinions and attitudes. All the other sections, from the first to the last, are just a natural, detailed and selected story of a marketing research made methodologically correct to understand the traditional buyer.