Changes in Motor Vehicle Buyer Attitudes and Market Behavior

摘要

An analysis is made of the impact of fuel efficient motor vehicle design changes on the attitudes and market behavior of buyers of new motor vehicles over time. Car buyer profiles are prepared describing by make, demographic characteristics, owner satisfaction, reasons for buying, car characteristics, source of sales, and owner loyalty. The truck profiles include demographic characteristics, characteristics of new vehicle purchased, other trucks and vans owned, alternate purchase decision, and vehicle useage. The analysis focuses on determining the statistically significant changes that occurred among buyers of specific makes when new fuel efficient designs are introduced and tracking their changes through time.