A Review of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

Courtney D. Gibson

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A Review of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

机译：社交媒体评论：如何取悦客户，创建不可抗拒的品牌并在Facebook（和其他社交网络）上大受欢迎

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A Book Review of Likeable Social Media by D. Kerpen.

机译：D. Kerpen撰写的《喜欢的社交媒体的书评》。

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《Journal of Applied Communications》 |2013年第1期|共页
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Courtney D. Gibson;
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中图分类农业科学;
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入库时间 2022-08-18 16:03:20

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1. A Review of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) [J] . Courtney D. Gibson Journal of Applied Communications . 2013,第1期

机译：社交媒体评论：如何取悦客户，创建不可抗拒的品牌并在Facebook（和其他社交网络）上大受欢迎
2. Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs): A study of select Facebook fan pages of smartphone brands in India [J] . Sambashiva Rao Kunia, Acharvulu GVRK Management research review . 2020,第3期

机译：通过在社交网站（SNSS）中的价值共同创造（VCC）来检查EWOM对客户购买意向的影响：对印度智能手机品牌的选择Facebook Fan页面的研究
3. All in the value The impact of brand and social network relationships on the perceived value of customer endorsed Facebook advertising [J] . Ramadan Zahy Bashir, Abosag Ibrahim, Zabkar Vesna European journal of marketing . 2018,第7a8期

机译：价值中的一切品牌和社交网络关系对客户认可的Facebook广告的感知价值的影响
4. A system learning of connection with humans by online social networking — A rapport by means of creating usable customer intelligence from social media data: Clustering the social communities [C] . Vidya R., Priyankka R. P. Jaia, Kumar G. Nirmal 2014 International Conference on Science Engineering and Management Research . 2014

机译：通过在线社交网络学习与人之间的联系的系统-通过从社交媒体数据中创建可用的客户情报来融洽相处：聚集社交社区
5. The effects of e-word-of-mouth via social media on destination branding: An empirical investigation on the influences of customer reviews and management responses. [D] . Suh, Jung-Ho. 2017

机译：通过社交媒体进行的口碑传播对目的地品牌的影响：对客户评论和管理层回应的影响的实证研究。
6. Examining the Relationship of Online Social Networking Sites’ Activities Customers’ Brand Choice and Brand Perception in Health-Related Businesses [O] . Mehrab Nazir, Jian Tian, Iftikhar Hussain, 2020

机译：检查在线社交网站活动客户品牌选择的关系与健康有关的业务的品牌认知
7. A Review of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) [O] . Courtney D. Gibson 2013

机译：可爱的社交媒体综述：如何使您的客户欣赏，创建一个不可抗拒的品牌，在Facebook（以及其他社交网络）上一般都是惊人的

A Review of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

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