A Study Management in Logistic System Service Idea of Retailers in Bangkok

摘要

The objectives of this research were to study of the idea of retailer about service, study about idea levels of retailer of logistic service and study of problems in other services included commendation and recommendation about the solving problem and improving in term of logistic service. This research was a survey research. The sample group in this research was retailers that collected data by distribution questionnaire for 400 samplings then to data analysis by percentage, mean, standard deviation t-test and f-test. The research result found that most of respondents were women for 200 persons, age around 30-40 years, married status, bachelor’s degree and retail experience above 5-10 years, the idea about logistic service in term of quantity of products which had corrective order, time of delivery to fast, convenience, value added product service and communication with purchasing department that total had average at high level respectively. The hypothesis testing found that personal factors were gender, age, status, education levels and retail experience difference. The idea of quality of logistic service of retailer was not different statistical significance level of 0.05 therefore retail learnt about the key of logistic service principles.