Companies should be aware of the market situation and have a connection to customers, possible customers, and other individuals around a company. Crowdsourcing is the act of going inside or outside of the company's normal organizational set-up to an undefined crowd, and it can be utilized in several ways to produce value for a company. Ontologies provide a better understanding of different concepts and can be utilized for managing a company's activities in a holistic way. This paper introduces ontology-focused crowdsourcing management. Crowdsourcing of a company is constructed via several concepts which are crucial for succeeding in crowdsourcing activities. Current crowdsourcing ontology studies are lacking in holistic crowdsourcing views. This paper fills the research gap, providing a holistic view of crowdsourcing and its management.
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