While contextual embeddedness, creativity and opportunity management should lead to product innovations and product success, sustainable leadership in the knowledge economy demands organizational mechanisms that protect the rights in knowledge and use them to leverage optimum benefit in the public domain. Innovative organizations need to consider knowledge management issues across the product development life cycle, to ensure that intellectual property in products and services is recognized as a strategic lever that is able to optimize knowledge-based benefits, creating sustainable competitive advantages, product leadership and new knowledge creation.
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