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A Qualitative Study of E-Business Adoption in the Real Estate Sector in China

机译:中国房地产行业电子商务采用的定性研究

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The purpose of this qualitative study is to investigate e-business adoption into real estate agencies in China. This research focuses on the advantages and disadvantages of IT/IS (Information Technology/Information Systems) integration through face to face interviews with property agency managers in Suzhou. Particularly, it looks into the real estate sector in China today and provides implications to improve service quality and stay competitive within local real estate agencies in Suzhou, China. The objective of this study is to show that e-business if properly deployed can improve the service quality and increase general performance of real estate agencies in China; also, to propose a few implications to bring to light the problems faced by real estate agents currently in China today.
机译:这项定性研究的目的是调查电子商务在中国房地产中介机构中的采用情况。本研究通过与苏州房地产经纪人经理进行面对面的访谈,着眼于IT / IS(信息技术/信息系统)集成的优缺点。特别是,它研究了当今中国的房地产行业,并为提高服务质量和在中国苏州的当地房地产代理商中保持竞争力提供了启示。这项研究的目的是证明电子商务如果得到适当部署可以提高中国房地产中介机构的服务质量并提高其总体绩效;同时,提出一些启示来揭示当今中国房地产代理商所面临的问题。

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