Research on the 'Three-Dimension' Investment Strategy System of Tourist Real Estate - A Case Study of Chinese First-class Tourist Real Estate Brand of Shenzhen 'Overseas Chinese Town'

摘要

Tourist real estate is a new kind of multiplex real estate,coming of tourism and real estate two rising sun industry which both have had a rapid development in China.Following with the coming of leisure Era,tourist real estate will become a magnificent product changing the waditional life style.At the beginning of this paper,the author briefly introduced the concept of investment strategy and the importance of investment strategy in the tourist real estate,and then made an influence analysis of the main factors to tourist real estate investment with quota research method,for finding out the most important factors in investment activities.Combined with the research of strategy characters,this paper brought forward the construction of 'three-dimension' investment strategy system of tourist real estate investment,including integrity investment strategy (operation strategy,theme position,exploration way...),strained investment strategy (opportunity strategy,risk dodging,psychological strategy...),target investment strategy (product designing,fund circling,project location...).And applied the 'three-dimension' investment strategy to explain the investment activities of Shenzhen 'Overseas Chinese Town' at last,in the purpose of summarizing some investment experience and giving some inspiration to the Chinese tourist real estate investors.