Effect of Teamwork Quality on New Product Development

摘要

Teamwork quality is a super ordinate construct that refers to the degree and quality of team members' interaction and new pro duct development includ es a set of activities that moves a new product project from the point of idea generation to market launch and post implementation review. The research filled a gap in existing knowledge regarding the effect of teamwork quality on new produ ct development. This research extended previous effort done by providing evidence that high teamwork quality and internal market orientation could decrease the time taken in producing new products or services. Random sampling was used to select responden ts for a survey f rom among members of new product development teams in Saudi telecommunications firms with total respondents 149 teams and response rate of 88.67 percent. Findings indicate that teamwork quality factors had significant effects on new product develo pment cyc le time but not on communication among teamwork members. The findings suggest that managers should facilitate an environment conducive to teamwork. Environmental turbulence moderated the relationship between the two dimensions of teamwork quality (communic ation and coordination) and new product development cycle time. The study concludes internal market orientation leads to greater creativity within limited time and gives the firm the potential to design highly creative new products and be on the market bef ore competitors.