A Comparison of Thai Consumers Purchasing Behaviour with the Environmental Characteristics: Electric Appliances Market

摘要

The purpose of this study was to study three factors of environmental characteristics: Environmental attitude, environmental knowledge and environmental lifestyle that affected the purchasing behaviour of Thai consumers who purchased electric appliances. This study suggested a three-dimension construct of purchasing behaviour: Convenience, efficiency and environmental factor. A random sample survey of 300 individuals was used to verify the conceptual model. Multiple regression and correlation coefficient analysis were applied to examine data. Findings of this study showed that environmental attitude, environmental knowledge and environmental lifestyle had significant effects on environmentally-based purchasing behaviour, environmental attitude and environmental knowledge had significant effects on efficiency-based purchasing behaviour and partial of environmental attitude only one had significant effects on convenience-based purchasing behaviour. This study improves our understanding of how Thai consumers? lifestyle, knowledge and attitudes define their way of behaving to creating green society for sustainable development.