Packaging Considerations for Dietary Supplements

摘要

An aging population, health conscious consumers, and amateur athletes are fueling a growing market for nutritional supplements, products intended to provide nutrients that may otherwise not be consumed in sufficient quantities in a regular diet. Supplements include vitamins, minerals, fiber, fatty acids, proteins, amino acids, herbs, or other botanicals. With higher consumer demand, product innovation, low regulatory hurdles, the baby boomer population, and the increasing cost of healthcare, the market is attractive to both consumer packaged goods (CPG) companies and pharmaceutical firms looking to expand. These companies are also capitalizing with acquisitions pitting CPG marketing expertise against pharma regulatory expertise.