Development Of Design Consultancy Business And Its Significance For Clients From Newly Industrialised Countries

摘要

In the advanced market economies, companies choose to commission professionaldesigners to carry out design work externally at an increasing rate, ratherthan employing in-house design teams on a permanent basis. This paper firstexplores the historical development of the design consultancy business and setsout the reasons behind the preferences of companies either to use external orin-house design expertise. It then looks at the issue of using externa! designexpertise from the industrial development perspective of a group of developingcountries defined as Newly Industrialised Countries (NICs). By identifying thekind of expertise provided by design consultancies from an industrially advancedcountry (Britain) to NIC clients, it explores the use of design consultancyexpertise in a technology transfer scenario. The paper ends with concludingremarks.