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Education is the Only Business Where the Customer is Satisfied with Less of the Product

机译:教育是唯一令客户满意的产品少的企业

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Faculty members need to be vigilant to avoid a slide toward decreased efforts in the classroom. The demand for “good teaching” may not come from the students in the class, who have many activities taking up their time and are often satisfied with a course that makes minimal demands; however, even tenured faculty members should strive for higher standards, including maintaining high expectations of the students. One of the seven principles for good practice in undergraduate education, as espoused by Chickering and Gamson, is “communicates high expectations” (1); that is, students tend to put in the effort necessary to meet expectations, so it makes sense to set a high bar for performance, even though it may take extra work on the part of the instructor.
机译:教师需要保持警惕,以免在课堂上减少努力。对“优质教学”的需求可能并非来自班上的学生,他们会花很多时间从事很多活动,并且通常只对需求最小的课程感到满意;但是,即使是终身任职的教师也应争取更高的标准,包括保持学生的高期望。如Chickering和Gamson所拥护的那样,在本科教育中良好实践的七个原则之一是“传达高期望”(1);就是说,学生倾向于付出必要的努力来达到期望,因此设定高绩效标准是有意义的,即使教师可能需要付出额外的努力。

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