Nothing’s more powerful than peer intel.That’s why we conduct EB’s annual Frame + Sunwear Virtual Focus Group and share the results of that research here.Here, we take a closer look at the biggest pieces of the frame and sun product puzzle—inventory mix, sun and Rx-ready sales, and some of the savvy selling strategies behind it all.The best news? Sales are up. In fact, 61% of your peers report their sunwear sales have increased. Only 8% see a drop. And, nearly 4 out of 10 (37%) say Rx sunwear is their fastest-growing category, up from 29% a year earlier.They also report that, excluding sunwear, a whopping 84% of total sales come from Rx-ready optical frames. That’s up from 67% a year earlier.
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