Part one of a three-part look at what the leadership of frame manufacturing sees as the future of their industry—and what’s in store for ECPs

摘要

Eye-grabbing, attention-catching, and sales-driving products—fashion brands have become a cornerstone of the frame game. But this go-to product is a tricky mix of trend-hopping fashion sense combined with smart business dealings. Going to the root of designer frame manufacturing, Eyecare Business spoke with eyewear companies’ leadership about what they see for the future of their products. We share their thoughts and predictions in a three-part series on licensed eyewear, proprietary brands, and some of the possible impacts that the way eyewear is made and distributed may have on optical dispensaries all over the country.