What you really need to know about photochromic and AR technology

摘要

Why does knowing the technical aspect of photochromic and anti-reflective (AR), also known as No-Glare, technology matter to dispensing ECPs? Can't you just recommend and sell on features and benefits alone? Yes, that's true in many cases, but in others it pays to have in-depth knowledge of the product you dispense, for example, to be able to expertly back up or debunk a polarized or AR myth, or to help troubleshoot a job.