Part 2 of our series explores how proprietary brands are reconstructing the market

摘要

In today’s world, consumers are different than ever before. What moves them to buy is a totally new set of expectations, one that doesn’t necessarily include brand names. In part one of our series on brands in optical, we spoke with industry executives about the state of licensed brands. For this installation of the series, we speak with them about another, growing side of frame portfolios: proprietary brands.