A AMAZ?NIA DE TAINá: UMA ANáLISE SOBRE A REPRODU??O DE CLICHêS CULTURAIS NO CINEMA INFANTO-JUVENIL

摘要

This paper examines how the Amazon is portrayed in the movie “Taina - An Amazon Legend (2001)”. The aim is to verify whether the movie is reinforcing regional stereotypes and cultural clichés. The theoretical framework includes Edgar Morin’s “complex thought” theory, Neide Gondim’s notion of “invention of the Amazon”, and Guy Debord’s ideas from “The Society of the Spectacle”. The work is based on bibliographic research and observation of the movie in question. According to the analysis, the Amazon region is represented as exotic, and the movie characters reinforce stereotypes carried on by common sense. Sustainability and environmental protection are themes approached superficially, in order to justify the movie’s proposal of discussing ecological issues.