Patients perception of reputation and image - Private and public hospitals

摘要

The aim of this study is to compare patients’ corporate reputation and image perceptions towards private and public hospitals. In order to understand patients corporate reputation and image perceptions towards private and public hospitals, questionnaire is applied to 400 patients taking health services from 20 different ?hospitals located in the metropolitan area of the city of Ankara between ?January to July, 2011. As a result of the study it was found that respondent patients’ corporate reputation and image perceptions towards private and public hospitals were different (p?0.001).