A Comparison Of Effectiveness Of Service Advertising On TV Between Fijian And Chinese Consumers: A Case Of Macdonald's

摘要

Abstract: In this paper we study the elements of a service advertisement that actually persuades a consumer to buy a meal at MacDonald's. This research has been done from the consumers point of view as to what they consider persuasive in a particular MacDonald's a TV advertisement. The research questioned consumers of Fiji and China mainly university students and job holders. Understanding what consumers are attracted to in TV advertisements will enable marketers to create in a similar manner and have the greatest reach.