An Evaluation of the Relationship between Service Quality in Primary Education and Parent Satisfaction

摘要

The education is not only a major sector nowadays, but it is also an investment by parents for their children. This study aims to investigate the effect of the dimensions (reliability, tangibility, responsiveness, assurance and empathy) of service quality in primary education on parent satisfaction. This research is conducted in a public primary school and self-administered questionnaire is used to collect the related data. Data is collected based on SERVQUAL model through distributing 400 questionnaires to randomly selected parents in Celal Av?ar Primary School in Turkey. The results of this study show that the tangibility, the reliability, the assurance and the empathy of service quality are important dimensions and they have significant positive effect on parent satisfaction.