KEY SUCCESS ELEMENTS FOR PROMOTING THE EFFECTIVENESS OF CROSS BORDER LEARNING-A CASE STUDY WHERE ‘CHILD’ BUSINESS ACQUIRE LEARNING FROM FOREIGN PARENT PARTNER

摘要

Alliances is becoming essential feature in today’s intensely competitive market as a means of facilitating market entry, acquiring new technology, leveraging economies of scale, and enhancing new product development capabilities. Recently, alliances have been linked to the organisational learning literature where alliances create environments for learning and knowledge transfer. This phenomenon is the main purposes of this paper, where it will define and discuss the key facilitating learning elements in strategic alliances. The study has used an in-depth case study method. Two respondent organisations were used to gather data for the purpose of the study. One case was from the manufacturing sector and the other is from the service sector. Both entered into alliances with learning from foreign parent partner as one of the key objectives. ? The paper will provide the summary of the findings and finally present the suggested key elements promoting learning from foreign parent partner framework.