The Internationalization of the Graphic Communication Industry in Colombia: The Guild’s Springboard Effect

摘要

The internationalization of companies has been defined through different approaches as the choice of starting procedures, the management perspective or export subsidies. The latter refers to the support and assistance that public entities and organizations give to companies in order to start their internationalization process. This research seeks a different perspective in terms of springboard viewpoint as well as the continuity Pla-Barber, Camps-Torres, and Madhok’s proposal (2009). It suggests an analysis of the guild’s role in the Graphic Communication Industry in Colombia and its effect as a springboard, which facilitates the internationalization of its affiliates through supporting programmes and export promotions.