An Integrated Framework to Recommend Personalized Retention Actions to Control B2C E-Commerce Customer Churn

Shini Renjith

首页> 外文期刊>International Journal of Engineering Trends and Technology >An Integrated Framework to Recommend Personalized Retention Actions to Control B2C E-Commerce Customer Churn

【24h】

An Integrated Framework to Recommend Personalized Retention Actions to Control B2C E-Commerce Customer Churn

机译：推荐个性化保留措施以控制B2C电子商务客户流失的综合框架

获取原文

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Considering the level of competition prevailing in BusinesstoConsumer (B2C) ECommerce domain and the huge investments required to attract new customers, firms are now giving more focus to reduce their customer churn rate. Churn rate is the ratio of custom

机译：考虑到BusinesstoConsumer（B2C）电子商务领域中普遍存在的竞争水平以及吸引新客户所需的巨额投资，公司现在更加注重降低客户流失率。流失率是自定义的比率

著录项

来源
《International Journal of Engineering Trends and Technology》 |2015年第3期|共页
作者
Shini Renjith;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种
中图分类工业技术;
关键词

相似文献

外文文献
中文文献
专利

1. Beyond Customer Churn: Generating Personalized Actions to Retain Customers in a Retail Bank by a Recommender System Approach [J] . Michele Gorgoglione, Umberto Panniello Journal of Intelligent Learning Systems and Applications . 2011,第2期

机译：超越客户流失：通过推荐系统方法生成个性化操作以保留零售银行中的客户
2. Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry [J] . Gordini Niccolo, Veglio Valerio Industrial marketing management . 2017,第APRa期

机译：客户流失预测和市场保留策略。基于AUC参数选择技术的支持向量机在B2B电子商务行业中的应用
3. An extended support vector machine forecasting framework for customer churn in e-commerce [J] . Xiaobing Yu, Shunsheng Guo, Jun Guo, Expert Systems with Application . 2011,第3期

机译：电子商务中客户流失的扩展支持向量机预测框架
4. Study on the impacts of service quality and customer satisfaction on customer loyalty in B2C e-commerce [C] . ISECS International Colloquium on Computing, Communication, Control, and Management . 2009

机译：服务质量与客户满意对B2C电子商务客户忠诚度的影响研究
5. Critical factors of the buyer decision process model in business-to-customer (B2C) e-commerce in Taiwan. [D] . Chou, Yu-Ho. 2005

机译：台湾企业对客户（B2C）电子商务中买方决策过程模型的关键因素。
6. Developing and validating five-construct model of customer satisfaction in beauty and cosmetic E-commerce [O] . Thuan Thi Nhu Nguyen 2020

机译：在美容与化妆品电子商务中开发和验证五构建客户满意度模型
7. An Integrated Framework to Recommend Personalized Retention Actions to Control B2C E-Commerce Customer Churn [O] . Shini Renjith 2015

机译：一个综合框架，推荐个性化保留行动来控制B2C电子商务客户流失

An Integrated Framework to Recommend Personalized Retention Actions to Control B2C E-Commerce Customer Churn

摘要

著录项

相似文献

相关主题

期刊订阅