Effective UI design Study for E-Commerce Websites

摘要

The UI design for e commerce websites has become a major success factor for world leading companies in e commerce sector. Our study present the effective techniques and strategy used by the world leading organizations such as amazon, snapdeal, flipkart, tata cliq .This paper also presents the drawback that act as a barrier in customer value chain from customer visitors to customer retention. Due to this phenomenon the e commerce websites goes under 30 % losses because the customer does not find what they want. To find the issues we have identified and analyze the most common areas, features and functions which include latest offers on websites, home page, user’s options, navigation and personalized content. The nielsen’s criteria for these websites does not matches in de facto standard. Study also focuses on the new development on e commerce website and suggests the organization to implement them.