The Social engineering of small farm productivity andentrepreneurship has stated offering new dimension of researches onsocial ecology and market driven farm entrepreneurship. Newalluvial zone of West Bengal, blessed by both bounty of nature andhumane skills for agriculture and allied enterprises, has also been anarena of new end research on social ecology. The good quality ofvegetables, rice and floricultural crops are grown , especially inNadia and North 24 Pgs Districts, at the same time, the farmers aretirelessly striving with the experiments on new varieties andinnovation blended with community know how and do how. Whileproductivity and quality are one of the best in India, farmers aresuffering from market constraints and non-functioning supply chain.The brunt of climate change and vagaries of marketing behaviour areposing conjunctive threats to ongoing farm and farm enterprises. Thesituations are very common wherein better and higher productionsare not supported by performing market, leaving behind frustrationof market price denials and access defiance. Methodology: Thepresent study incorporates 18 agro-economic and techno-managerialpredictors to estimate the marketed and marketable surplusgenerated in vegetable crop enterprises by the farmers in two villagesunder Bangaon Block of North 24 Pgs of West Bengal. Eightyrespondents were selected by following both the purposive andprobability sampling methods, Statistical tools: Multivariate analysistechnique was applied to estimate the impact and interaction of thepredictor variables on the Predictants, the marketed and marketablesurplus in vegetable enterprise.. Empirical result: It has been evincedthat the variables Land size, Decision Matrix, Education and FamilySize have recorded substantive impact on Marketable surplus, whilethe other variables, irrigation, energy consumption, fuel consumptionhave been the significant contributors to marketed surplus. It isinteresting to note that, Land size in most cases has exerted thehighest indirect effect on marketable surplus to susses that land is thesingle most important factor to characterize the transformationprocess of vegetable enterprise from subsistence farming to aprofitable farm entrepreneurship, which is extremely important foran agrarian economy predominant by small, fragmented butenterprisingly promising holding. The other component of revelationstands out that fertile soil, available ground water and fast movingurbanization process come together to catalyze the process ofspearheading marked-led and market-fed agricultural enterprises inthis alluvial agro-ecology oh India.
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