Investigation of Kansei Added Value in Book Publishing Filed by Using AR Contents

摘要

Many practices about using AR (augmented reality) contents have been reported in education fields, and the usefulness of teaching materials made by AR technology was verified. However, the study cases about using AR contents for book publishing are still scarce. With the publication of eBook, the possibility of AR contents increases and the synergistic effect could be expected. This study introduced the AR contents into book publishing field, gives three-dimensional depth to the visual information of two-dimensional original that in order to create multimedia “pleasure”. We targeted parent and child as our custom, and developed character AR contents to the picture-book. Readers can acquire the 3D data and of characters and compounds on the picture-book by using iPhone or iPad. We made comparative experiments by using manufactured AR contents. As the results, there was a tendency that the story in picture-book forms and with AR contents increased the understanding than the story written only in the text. Moreover, by adding AR contents to the 2D picture-book form, “pleasure”, “fun” and “unpredictability” can be improved.