The Effect Of The Relationships Between Organisations And Their Suppliers On The Implementation Of Purchasing Marketing Strategies

Matjaz Irsic

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The Effect Of The Relationships Between Organisations And Their Suppliers On The Implementation Of Purchasing Marketing Strategies

机译：组织与供应商之间的关系对采购营销策略实施的影响

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The article deals with different factors determining relationships of large Slovenian organisations (with over 500 employees) with their strategic suppliers and their influence on the frequency of implementations of purchasing marketing strategies. The fa

机译：本文讨论了各种因素，这些因素决定了大型斯洛文尼亚组织（拥有500名员工）与战略供应商的关系，以及它们对购买营销策略实施频率的影响。发

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《International business & economics research journal》 |2011年第8期|共页
作者
Matjaz Irsic;
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中图分类贸易经济;
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1. Supplier strategies to increase customer purchases over the duration of customer-supplier relationships [J] . Robert C. Fink, William L. James, Kenneth J. Hatten, The Journal of Business & Industrial Marketing . 2008,第7a8期

机译：在客户与供应商关系持续时间内增加客户购买量的供应商策略
2. A management tool for developing the relationships between large purchasing organisations and small ethnic minority suppliers [J] . Nicholas Theodorakopoulos The Journal of Management Development . 2013,第1期

机译：开发大型采购组织与小型少数民族供应商之间关系的管理工具
3. Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power [J] . Cacciolatti Luca, Lee Soo Hee Journal of Business Research . 2016,第12期

机译：重新审视营销能力与公司绩效之间的关系：市场导向，营销策略和组织力量的调节作用
4. Policies, Customer-Supplier Relationships and Information Systems and Technologies in the Purchasing Function and Their Impacts on Purchasing and Supply Chain Management Performance [C] . Zhang Dawei, Hamid Abu Bakar Abdul, Tat Huam Hon, 2011 International Conference on Management and Service Science . 2011

机译：采购功能中的策略，客户与供应商的关系以及信息系统和技术及其对采购和供应链管理绩效的影响
5. The impact of purchasing strategies on buyer/supplier relationships in United States repetitive manufacturing [D] . Graham, Thomas Scott. 1992

机译：购买策略对美国重复制造业中买家/供应商关系的影响
6. Gone are the days of mass-media marketing plans and short term customer relationships: tobacco industry direct mail and database marketing strategies [O] . M Jane Lewis, Pamela M Ling -1

机译：大众媒体营销计划和短期客户关系的时代已经一去不复返了：烟草业直接邮件和数据库营销策略
7. The role of purchasing in the management and performance of supplier relationships : an empirical investigation in service organisations [O] . Giannakis Mihalis 2004

机译：采购在供应商关系管理和绩效中的作用：服务组织的实证调查

The Effect Of The Relationships Between Organisations And Their Suppliers On The Implementation Of Purchasing Marketing Strategies

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