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Infant feeding and the media: the relationship between Parents' Magazine content and breastfeeding, 1972–2000

机译:婴儿喂养和媒介:《父母杂志》内容与母乳喂养之间的关系,1972–2000年

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Mass media content likely influences the decision of women to breastfeed their newborn children. Relatively few studies have empirically assessed such a hypothesis to date, however. Most work has tended to focus either on specific interventions or on broad general commentary about the role of media. In this study, we examined infant feeding advertisements in 87 issues of Parents' Magazine, a popular parenting magazine, from the years 1971 through 1999. We then used content analysis results to predict subsequent changes in levels of breastfeeding among U.S. women. When the frequency of hand feeding advertisements increased, the percentage change in breastfeeding rates reported the next year generally tended to decrease. These results underscore the need to acknowledge the potential role of popular media content in understanding breastfeeding patterns and public health trends.
机译:大众媒体的内容可能会影响妇女对新生婴儿进行母乳喂养的决定。迄今为止,相对较少的研究凭经验评估了这种假设。大多数工作倾向于集中于特定的干预措施或关于媒体作用的一般性评论。在这项研究中,我们研究了1971年至1999年间一本受欢迎的育儿杂志《父母》杂志的87期中的婴儿喂养广告。然后,我们使用内容分析结果预测了美国女性随后进行的母乳喂养水平的变化。当人工喂养广告的频率增加时,次年报告的母乳喂养率的百分比变化通常趋于减少。这些结果强调需要认识到大众媒体内容在理解母乳喂养方式和公共卫生趋势方面的潜在作用。

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