Fuzzy Comprehensive Evaluation of China?s News Website Competitiveness Based on the Analytic Hierarchy Process

摘要

This study firstly constructed a competitiveness evaluation index system of news websites in China, calculated the weight of each indicator by using analytic hierarchy process (ahp) and then selected five news website in China as study case to calculate the evaluation score of competitiveness index of each website by using fuzzy matrix to conducted empirical analysis on the competitiveness of news website in China. The empirical results show that the competitiveness of news website in China generally is weak and the competitiveness of governmental news websites is lower than commercial news sites. Therefore this paper puts forward to strengthening the competitiveness of our country news website from differentiation, paying attention to web design and information authenticity construction.