To carry out this study, both the qualitative and quantitative methodologies have been used to collect the evidences and analyzed in light of comments, discussions and feedbacks recorded during surveys and interviews. Results of this case-study indicates, that the factors like positive attitude for innovation, investment towards R&D and willingness to adopt profit and risk sharing approach for business found prominent. However, lack of concern regarding IPRs and scientific publications has also been found in the firms. Statistics also reveal the absence of linear relationship among different variables however, association between some of the factors (i.e. IT outsourcing for innovation, Innovation is important for progress & survival and Investment in Research and Development) found significant.
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