Stakeholder Exposure and Sustainable Supply Chain Management Practices in Safaricom, Kenya

摘要

Organizations are operating in a competitive business environment where stakeholders are concerned about the type of products and services firms brings to the market. Moreover, the modern customers are knowledgeable and sensitive to the kind of products and service they buy from an organization. The objective of this study was to investigate how stakeholder exposure impacts on the sustainable supply chain management practices in Safaricom, Kenya. The study adopts a case study design, focused on Safaricom, one of Africa’s most innovative cellular firms. The study gathered data from Safaricom management, community, Communication Authority of Kenya (CA), corporate customers, and the suppliers. The study adopted semi structured interview protocol to collect data. This study will be analyzed by use of content analysis. Understanding the impact of stakeholder exposure on SSCM practices was critical in ensuring that stakeholder requirements are met.