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Active Drivers of Adoption of Internet Banking

机译:积极采用网上银行的动力

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Application of internet by banking sector in India has changed the definition of banking completely. The management of different banks has been making concrete efforts to facilitate the acceptance of i-banking by bringing out its benefits to the customers. This paper identifies the active factors that influence customers intention regarding use of internet banking in Himachal Pradesh Data was collected from a sample of 120 respondents through a well structured questionnaire. The data was collected from Government employees of Shimla district of Himachal Pradesh by asking close ended questions regarding their attitude towards i-banking and their future intention about its use . For analysing and interpreting data in the present study, basic statistical tools, chi-square test (test of independence) and logistical regression analysis was used with the help of SPSS 16.0 version. Out of seven factors i.e., perceived risk, perceived usefulness, perceived quality of service, Perceived cost, Perceived ease of use, trust and awareness, three significant factors i.e., perceived risk, perceived usefulness and perceived quality of service have been identified that actively influence future adoption intention to adopt internet banking . Further the study exhibited that perceived usefulness and perceived quality of service positively influence the intention to adopt i-banking while perceived risk negatively affect the future adoption intention of i-banking. This model has the overall predictability of classifying 76.7 % cases correctly and exhibited that 87.2 % customers are classified for adopting i-banking service whereas 57.1 % customers for not having intention to use it in future.
机译:印度银行业对互联网的应用彻底改变了银行业的定义。不同银行的管理层一直在努力通过向客户展示其利益来促进接受电子银行。本文确定了影响客户在喜马al尔邦使用互联网银行的意愿的积极因素。数据是通过结构合理的问卷调查从120位受访者的样本中收集的。这些数据是从喜马al尔邦西姆拉地区的政府雇员那里收集的,他们询问了有关i-banking的态度及其未来使用意向的封闭式问题。为了分析和解释本研究中的数据,在SPSS 16.0版本的帮助下,使用了基本统计工具,卡方检验(独立性检验)和逻辑回归分析。在七个因素(即感知的风险,感知的有用性,感知的服务质量,感知的成本,感知的易用性,信任和意识)中,确定了三个重要因素,即感知风险,感知的实用性和感知的服务质量会积极影响未来采用网络银行的意图。进一步的研究表明,感知的有用性和感知的服务质量对采用i银行的意愿产生积极影响,而感知的风险对i银行的未来采用意愿产生负面影响。该模型具有对76.7%的案例进行正确分类的总体可预测性,并且显示有87.2%的客户被归为采用i银行服务的类别,而57.1%的客户为不打算将来使用它。

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