Distribution challenges and workable solutions

摘要

The distribution channel structure remains an important yet little researched issue, especially in the Indian context. As the pathway along which products, information, and finance flow between manufacturers and end-consumers, designing and maintaining an efficient channel would be important elements in a company's competitiveness. This round table article provides an overview of distribution channels, identifies the key issues that impact distribution channels in India, and attempts to develop an agenda for future channel related research.